*Corresponding author PERFORMANCE MEASUREMENT OF INSURANCE COMPANIES BY USING BALANCED SCORECARD AND ANP

نویسنده

  • Ronay Ak
چکیده

The balanced scorecard (BSC) is a strategic planning and management system that has wide applications in manufacturing and service industries. The main goals of BSC are to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. In this study, performance measurement is defined as an evaluation of the past activities with respect to the desired goals. First a balanced scorecard based performance measurement system is proposed for insurance companies. Then perspectives that were obtained from BSC approach are quantified by Analytical Network Process (ANP).

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

ranking the branches of Insurance using Confirmatory Factor Analysis and MCDM Methods (A Case Study of Parsian Insurance Company)

Insurance companies are one of the most important economic institutions in each country and support other economic institutions and their proper functioning has a significant role in boosting the economy. The purpose of this research is Ranking the branches of Parsiyan Insurance Companys using CFA and MCDM Methods. The sample used, includes 30 Parsian Insurance Branches. Also, experts in the in...

متن کامل

Proposing a new integrated model based on sustainability balanced scorecard (SBSC) and MCDM approaches by using linguistic variables for the performance evaluation of oil producing companies

Using the balanced scorecard approach based on sustainable development parameters is a powerful and useful methodology to evaluate the sustainable performance of organization or company. In this paper, a new approach based on sustainability balanced scorecard (SBSC) and multi criteria decision making (MCDM) approaches is developed for evaluating the performance of oil producing companies in Ira...

متن کامل

Using the FDM and ANP to construct a sustainability balanced scorecard for the semiconductor industry

This paper proposed a sustainability balanced scorecard (SBSC) framework to measure the sustainable performance of the semiconductor industry. Based on the principle of four perspectives of balanced scorecard (BSC), of which two were changed from the financial and customer perspectives to sustainability and stakeholder perspectives to deal the insufficiently addressed issue of corporate social ...

متن کامل

Using the fuzzy analytic network process (ANP) for Balanced Scorecard (BSC): A case study for a manufacturing firm

Balanced Scorecard (BSC), which is used as a strategic evaluation tool, is a method of determining business performance using lagging and leading indicators on the basis of vision and strategies. The method suggests that business performance should be evaluated not only by using financial indicators but also simultaneously considering non-financial indicators. It has been revealed in the review...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2009